A quiet system for a serious subject.

Calm, exact, and on the user's side.

PeptideTrack helps adults manage a complex, personal protocol. The brand is the rebuttal. Never hyped, never clinical-cold. A tool for the long-running schedule, never a marketing one.

Brand guidelines

These are the public guidelines for representing PeptideTrack — for press, partners, and anyone covering or integrating with us. If you need source files (SVG logo, full type specimen, etc.), email support@peptidetrackapp.com.

Wordmark & lockup

The wordmark pairs peptide in a heavier weight with track in a lighter weight, set in Inter. The full lockup pairs the wordmark with our app icon — a black bottle on a white rounded card.

peptidetrack

Lockup, light

peptidetrack

Lockup, dark

• Do Use the wordmark with at least one full lowercase character of clear space on every side.
• Do Pair the icon and wordmark in the order shown — icon left, wordmark right.
• Don't Recolor the icon, change the bottle silhouette, or apply gradients/effects.
• Don't Re-set the wordmark in a different typeface or stretch the proportions.

Color — an almost-monochrome system

The palette is intentionally restrained. Black does the heavy lifting; warm-grey backgrounds carry editorial weight; status colors appear only when data demands them (out-of-range biomarkers, side-effect severity). We do not use brand color decoratively.

Typography — one typeface, tight tracking, real hierarchy

Inter does the entire job. Display, body, UI, numerals. We exploit its weight range (300–700) and tabular figures (tnum) for clear, aligned biomarker tables. Tight negative letter-spacing on headings is the brand's most consistent signature.

Voice — we say what we do, and what we don't

• Do Plain over clever. "Doctor-ready report," not "AI-powered health intelligence."
• Do Quiet over urgent. No exclamation points. The word "urgent" is reserved for actual urgency.
• Do Specific over sweeping. "Set a reminder 30 minutes before your scheduled dose," not "easy reminders."
• Do State privacy concretely — what stays on device, what's uploaded, where the backend stores it. No "we promise."
• Do Sentence-case headlines. Always lowercase the wordmark.
• Don't Make medical claims. We don't diagnose, treat, or recommend compounds.
• Don't Use em-dashes (—). House style is en-dashes (–) or commas where they read better.
• Don't Use "powered by AI" filler. Describe the actual capability.
• Don't Use emoji in headlines or body copy.

Iconography — a single-stroke line family

Every glyph is drawn on a 24×24 grid with a 1.6px stroke, rounded caps and joins, and no fills. Icons should read at 16px and feel like punctuation, not illustration. We never use color to encode meaning inside an icon.

Imagery

Real product screenshots inside an iPhone-style frame, 9:19.5 portrait aspect. No stock photos, no lifestyle shots, no synthetic "feel-good" imagery. The product is the proof.

Press & partnerships

For media inquiries, podcast bookings, or partnership conversations, email support@peptidetrackapp.com with subject "press" and we'll route it to a founder. Press kit (logos, screenshots, founder photo) available on request.

Investors

We share our deck, financials, and roadmap with prospective investors via tracked links rather than a public page. If you'd like to receive materials, email support@peptidetrackapp.com with subject "investor" and a one-line note about your firm and stage focus. We typically respond within two business days.